Visit Philadelphia

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Location: 
30 S. 17th Street
Suite 2010
Philadelphia, PA 19103

About Visit Philadelphia™ New name, same mission for the Greater Philadelphia Tourism Marketing Corporation (GPTMC)
The Greater Philadelphia Tourism Marketing Corporation (GPTMC), the region’s official destination marketing organization, announced in November 2013 its new name: Visit Philadelphia™. The change will be implemented in company communications over a period of several months, with a new logo to be unveiled and begin appearing in advertisements in January 2014.

Who We Are
Visit Philadelphia™ was founded in 1996 as Greater Philadelphia Tourism Marketing Corporation (GPTMC) by the Commonwealth of Pennsylvania, the City of Philadelphia and The Pew Charitable Trusts. Visit Philadelphia™ makes Philadelphia and The Countryside® a premier destination through marketing and image building that increases the number of visitors, the number of nights they stay and the number of things they do in the five-county area.
In 2012, the region welcomed 38.8 million domestic visitors — that’s 12 million more than in 1997, when the company launched its first advertising campaign.
For more visitor stats, annual reports and other Visit Philadelphia™ publications, visit the research section.

Find all the major milestones in Philadelphia’s tourism industry since the 1980s on the Tourism Timeline.

Our Mission
Visit Philadelphia™, a 501©(3), builds the Philadelphia region’s economy and image through destination marketing that increases the number of visitors, the number of nights they stay and the number of things they do. These efforts enhance the quality of life and sense of pride for residents.
What We Mean by Philadelphia
We mean Greater Philadelphia, as in Bucks, Chester, Delaware, Montgomery and Philadelphia counties.
How We Market
Advertising: Visit Philadelphia™ touts the Philadelphia region through ads placed online, in magazines and newspapers and on billboards, television, radio and trains.

Communications: Through high-quality content, direct pitches, media events, a Visiting Journalists Program, an online pressroom and invaluable relationships, Visit Philadelphia™ places thousands of positive stories each year about Greater Philadelphia in key outlets. We also partner with local media to reach an even larger audience.

visitphilly.com and uwishunu.com: The region’s official visitor site (visitphilly.com) and the “what’s happening” blog (uwishunu.com) showcase Greater Philadelphia’s attractions, restaurants, history, arts and so much more.

Social Media: Visit Philadelphia™’s strategic social media program shares our marketing with an increasingly Internet-savvy public. We stay in touch with thousands of Philly lovers through Facebook, Twitter, Foursquare, Foodspotting, Flickr and YouTube.

Hotel Marketing: Visit Philadelphia™ collaborates with the regional hotel community, helping them to create themed hotel packages, boost stays during need periods and ensure great customer experiences.

Regional Partnerships: Visit Philadelphia™ teams up with the Independence Visitor Center Corporation and the region’s five visitor bureaus, as well as museums, attractions, hotels, transportation providers, sports teams, shops and restaurants, to spread our marketing to a greater audience, to increase cost-efficiency and to create consistent marketing messages for consumers. Check out the full list of Visit Philadelphia™’s tourism and hospitality partners.

Pop Culture: Greater Philadelphia often finds itself in a national spotlight—with movies and TV shows filmed here to local chefs appearing on national cooking programs to sports teams entering post-season play. Visit Philadelphia™ leverages these opportunities to spread Philly love and give people new reasons to visit.

Current Campaigns
With Love, Philadelphia XOXO®
Hundreds of love letters penned by the city itself invite people—families, outdoor lovers, culture vultures, couples, sports fans, festival-goers and everyone else—to visit. Fans of the campaign find the letters everywhere, from billboards to Facebook to hotel welcome banners.

Con Cariño, Philadelphia XOXO
By adapting the love letter campaign, Visit Philadelphia™ reaches the Hispanic audience through traditional media, social media and partnerships with Hispanic media outlets and attractions.

Philly 360°®
Promotes and brands Philadelphia’s diverse creative scene by spotlighting the city's trendsetting assets in music, design and culture. The campaign speaks to a cross-cultural urban Millennial audience that are driven by diverse creative culture and influence.

Philadelphia – Get Your History Straight and Your Nightlife Gay® (the link is visitphilly.com/gay but I am unable to embed it within the title copy)
An early adopter of gay and lesbian marketing, Visit Philadelphia™ launched its groundbreaking LGBT campaign in 2003 to attract this valuable travel group.

Philadelphia Neighborhoods
The Philadelphia Neighborhoods campaign spotlights 14 of the visitor-ready areas that surround Center City. In these outrageously cool ’hoods, you can explore the storied streets, buzzed-about restaurants, craft beer-centric bars, emerging art galleries, indie shops, intimate music venues, plentiful parks and annual festivals.
HYPERLINK "http://wwwvisitphilly.com/withart" With Art Philadelphia™
This campaign leverages the energy of the Barnes Foundation opening in order to generate sustained attention on one of the world’s great art destinations, draw new and engaged audiences, spur overnight stays from visitors worldwide and encourages visitors to curate their own Philadelphia art experiences.