Asmaa Lahlou

Asmaa was in charge of the GlobalPhilly™ 2015 program as well as the Marketing Strategy of Global Philadelphia Association (GPA) with the ultimate objective of connecting and promoting our members. Currently, she is the CEO of Authentik Spoon.

She joined GPA in May 2013 after a recent relocation to the region coming from Brussels in Belgium. She was then responsible for coordinating the first ever international Expo in Philadelphia – GlobalPhilly™2013 - 47 days of global events in Philadelphia. Her international roots and background, her drive for results and her passion for digital marketing have been a great asset for the success of the exposition and the Association.

With dual citizenship of both Morocco and France, Asmaa is fluent in Arabic, French and English. She was born and raised in Fes, Morocco, graduated from INSA Lyon in France with a Computer Science Engineer degree (yes, she is a geek) and worked all over the world for Mars Inc and the European Commission before starting her own consulting business, helping passionate entrepreneurs use digital marketing strategies and tools to attract clients they want to serve. Follow her at @ALBprojects

Outside work, Asmaa is a busy mother of 3 global kids and has a great passion for Moroccan cuisine, craft & culture. Follow her at @SoCrazyAicha