Michael C. Stinson

Contact Information

Global Marketing, Brand Management & Communications Professional with experience in Consumer Healthcare, Pharma and B2B

Michael Stinson is a creative, innovative Global Marketing, Brand Management and Communications professional with expertise in capitalizing on opportunities in established and emerging markets for Consumer Healthcare and B2B products & services. His global market planning and brand management efforts focus on building truly global brands that drive revenue & profit growth, expand market penetration and win dominant market share. He has 12+ years experience designing and implementing brand positioning, developing key messages (claims) and implementing marketing programs that target professionals and consumers for restaged brands as well as new product launches. As Category Marketing Manager for Pfizer Nutrition (formerly Wyeth), he led global brand efforts, working closely with local marketing teams as well as across functions throughout the Division, to launch new, premium infant nutrition brands in more than 20 countries.

Having worked on global product compliance projects for six years, Michael understands what is required to launch and market products in complex, international, regulatory environments. He also knows what is required to effectively lead international, cross-functional teams in a global organization.

Prior to his tenure at Wyeth & Pfizer, Michael held positions of diverse, increasing responsibilities in marketing, analysis, product management and sales support in other B2B spaces, including pharma & food ingredients, industrial equipment, commercial building equipment and computer software.

Michael is adept at collaborating across functions and cultures throughout an organization to cultivate effective working relationships. He is a passionate leader and mentor.

Specialties

Advertising, Budgeting, Business Plans, Communications, Competitive, Cost Analysis, Customer Service, Database, Editing, Forecasting, Management Development, Marketing, Meeting Facilitation, New Product Development & Launch, Newsletters, Packaging, Presentation Skills, Press Releases, Pricing, Project Management, Promotional Material, Public Relations, Public Speaking, Sales Support & Training, Scheduling, Specification, Strategic Planning, Trade Shows, Workflow Analysis, Process Mapping.