Trade Show Skills

Tuesday, September 13, 2011 - 7:30am - 9:30am
Plymouth Country Club 888 Plymouth Rd
Plymouth Meeting, PA 19462
United States

On September 13, 2011, Sales and Marketing Executives (SMEI) of Philadelphia introduce you to the skills you need to succeed in trade shows! Guest Speaker Traci Browne will share her expertise from years of successful convention management and exhibiting.

Whether you are manning your own booth at the Chamber Expo or plan 20 trade shows a year for your company, there are some simple yet overlooked best practices that will ensure a positive ROI on your next event. This will be a fun, fast, interactive session that gets you thinking and gives you ideas to implement at your next show.

What we'll cover:

•Shipping tricks to lower costs
•Successful graphics design
•Successful booth design
•The Exhibit Manual
•Great opening lines
•Polite conversation enders
•Finding your customers
•Handling angry customers
•Budgeting for the show
•The best ways to capture leads
•Following up on all those leads
•Where to cut costs, where to invest
•Benefits and disadvantages of sponsorship
•Networking techniques.

Members & First Time Guests: $25.00
Non-Members: $45.00
Students (full time, matriculating): $17.50
Students (part time undergraduate & graduate): $25.00

Event Type: 
Educational Events